Whether the intention is to modernize or update an existing packaging or to create a new one, the box packaging design must start with consideration of the company’s brand image, its values, its distinctiveness, and the characteristics of the products packaged.
Understanding the company’s brand image is essential when designing a box packaging. The brand is intended to serve as the process’s main pillar. Although packaging aesthetic appeal is important, the company’s core values must also be reflected in it. Integrity, first-rate customer service, or continuous product improvement are just a few examples.
Clarifying the message that one wants to convey to consumers is crucial if one wants the packaging to effectively communicate with the target audience. The first thing to think about when designing a box packaging is enabling the business’s assets to be displayed.